Finn's Take· TL;DRWhen Jason Benson arrived at his beloved Charm City Snoballs truck on Tuesday morning, ready to prepare for the summer season, he discovered a nightmare. The door handle was damaged and popped open, and inside, the damage was overwhelming with everything gone and the place completely trashed. The freezer had been opened, and thieves had stolen ice and ice cream, prompting Benson to sarcastically hope "it melted before they got home."
The break-in cost the seasonal business between $12,000 and $15,000, including a specialized machine worth about $3,000. For Benson, the emotional toll was just as devastating: "My stomach was up here and I kind of wanted to cry." The popular snowball truck, located at 3710 Broadway next to Smoke Shack BBQ and across from the Witte Museum, has operated seasonally since opening in 2020.
After Benson posted about the break-in online, help came quickly from Cameron Davies, CEO of Cruising Kitchens, a San Antonio-based food truck manufacturer, who reached out asking "Hey, what do you need?" Davies' response exemplified the tight-knit nature of San Antonio's small business community.
"Family is everything," Davies explained. "I consider them family. They do a great job. They do a lot for the city of San Antonio and give a lot back. And so it's the least we could do." This spontaneous act of generosity demonstrates how local entrepreneurs support each other during challenging times, creating resilience within the business ecosystem.
One of Benson's biggest concerns was being able to reopen for the high school students who depend on the business for summer jobs, and thanks to Davies' help, those opportunities will still be available. The shop serves as more than just a treat destination—it provides crucial employment for young people in the community.
Charm City Snoballs is owned by husband-and-wife duo Jason and Jennifer, who moved from Baltimore to San Antonio in fall 2019. The business was born from Jennifer's pregnancy craving for chocolate snowballs with marshmallow, leading Jason to search online for equipment and eventually discover a snowball concession trailer for sale.
The business prides itself on bringing an all-natural, preservative-free, organic twist to classic New Orleans-style snowballs, using natural and concentrated flavors mixed with their secret simple syrup recipe made with vegan, non-GMO cane sugar, with all syrups made fresh daily. This commitment to quality has helped build a loyal customer base in the Alamo Heights area.
The incident reinforced something important for the owners: "It means a lot to us, but we kind of realized that it really does mean a lot to the Alamo Heights community too." This break-in, while devastating, revealed the deep connections between local businesses and their communities. When small enterprises face crisis, the response often showcases the best of human nature—strangers becoming allies, competitors becoming collaborators, and businesses becoming family.