Finn's Take· TL;DRThe catchy hook that has become San Antonio's unofficial anthem started as a moment of homesickness. Phyllis Sentiva Ochoa recorded "Where We Roll" around 2015 while on the run in Arizona, missing her hometown after being away for about 30 days . "I didn't know that it was going to be a big thing. I just thought I was just doing something, doing something silly and it just like went viral the very next day," Ochoa told KSAT Investigates in an exclusive prison interview.
While the profanity-laced earworm came out over a decade ago, the chorus has blown up on social media over the last few months . On YouTube alone, the song has been seen about half a million times . The song has been played at Spurs games, used as the soundtrack to misfortune on San Antonio's streets , and even a clip of the Spurs Coyote dancing to the hook helped re-ignite interest and pulled in hundreds of thousands of views .
Ochoa was convicted in 2016 on charges of aggravated robbery and human trafficking of a minor, sentenced to 16 years in prison . Speaking from the Hilltop Unit in Gatesville, Texas, she took responsibility for her past actions. "I want to take accountability and responsibility. I have a son, and I owe him that much, and to my victims as well," she said.
Ochoa admitted to stealing from clients while she was a prostitute and claims the victim of the aggravated robbery charge is a man who hired her for sex but did not pay her. "He came over and my friends beat him up or whatever, and we robbed him," she explained. The human trafficking charge stemmed from her introducing other women into prostitution. "I would always flash my money and things like that so they knew, and they were like, 'dang girl, I wanna make money like that, too,'" Ochoa recalled.
Prison guards told KSAT Investigates Ochoa has had good behavior during her incarceration, painting murals at the prison and being involved with several activities . According to TDCJ records, she has participated in prison programs, is enrolled in sex offender education and could be eligible for parole as early as June 2026 .
"I think when I get out I just want to kind of like live for a second. I want to try to reconcile with my son, with my family," Ochoa replied when asked about her plans. She said she has not had any contact with her son, who is now in his late teens, during her time in prison . Ochoa told the reporter she wants to return to San Antonio and "put an awareness out there" for women trapped in abusive situations .
Some fans lean into the joke, while others are not thrilled about celebrating a song tied to a woman convicted of trafficking . Ochoa told the crew she agreed to the interview to amplify domestic violence and human trafficking resources and to show she is trying to change . The sit-down reframes a viral meme as a second-chance story: a performer who says she wants to turn sudden attention into a chance to help others and rebuild family ties .
The story of "Where We Roll" illustrates how social media can resurrect forgotten content and transform it into cultural phenomena. What began as a homesick freestyle has evolved into something larger than its creator ever imagined, carrying both the weight of its origins and the possibility of redemption. As Ochoa prepares for potential release, her viral creation serves as both a reminder of her past and a platform for advocating change.